• Inspired combinations, colors and styles.

Today, essential classics such as Bermudas - modern classics such as the espadrille - or new classics, such as the down jacket - tomorrow a new offering will enrich our range for fashion fans.

The principle: BE –STORE has become the colored thread that unites your closet basics.

No collections here, just timeless items, available all year round for men, women, and children, in a variety of colors that are constantly renewed.

It’s not a style, it’s a state of mind, a combination that sets the tone